Hinnerk Femerling - Expertise in Project Management and Corporate Accounting

Welcome to the Action.

My name is Hinnerk Femerling and I am an experienced professional being responsible for projects all around the globe. I support organisations in the field of Event-Marketing and Project Management. I take pride in achieving set goals from (strategic) planning and sales through project delivery to plan/actual comparison.

Career Outline.

1988 – 1991

Self-employed as management consultant inter alia for VOLVO PENTA Deutschland; Erhard Sportgeräte; Christian-Albrechts-University, Kiel

1991 – 1994

Self-employed as active shareholder of FAKTOR 2 Werbeagentur, Kiel

1994 – 2004

Managing Director of Lithomanufactur, Kiel (digital pre-press company)

1997 – 2004

Freelance as IT-advisor and management consultant for companies in the field of sports marketing

Global Sports Marketing, Zurich; Challenge Sportsmarketing & Entertainment, Frankfurt; ACTS Werbeveranstaltungen GmbH, Vienna; International Volleyball Federation (FIVB), Lausanne 

2005 – 2010

Global Sports Marketing, Zurich, Switzerland

2005 – 2007 Operations Director
2008 – 2010 Managing Director Operations

2010 – 2015

Freelance as management consultant for companies in the field of marketing and project management

Nussli Group, Germany/Switzerland; Global Sports Group, Zurich; mm Promotion, Dortmund and mm Swiss, Steinen (Switzerland); Röder Zelte, Büdingen (Germany) and Moscow (Russia)

2015 – 2017 

Ambrosius Deutschland GmbH, Frankfurt, Germany

Project Director (since 4-2016), before as Senior Project Manager

2017 – 2018 

RÖDER Zelt- und Veranstaltungsservice GmbH, Büdingen, Germany, Head of Project Management

2018 – 2020 

mac messe-und ausstellungscenter Service GmbH, Langenlonsheim, Germany, Team Manager

2020 – 2022 

Freelance as management consultant
for companies in the field of marketing, project management and corporate accounting
Jost Veranstaltungsservice, Bad Kreuznach; Esquina Roadshow & Eventsupport, Hörselgau; MKTengineering, Berlin/Maisach

since 2022

MKTengineering, Berlin/Maisach, Germany, CFO

Esquina Roadshow & Eventsupport, Gotha, Germany, Senior Project Manager



Global Sports Marketing Ltd. (GSM) has developed, promoted and marketed this exciting sports marketing property to

• introduce an annual European Championship series of the highest ranked tournaments, culminating into the European Championship Final, with a distinct profile as a leading, young and dynamic European sport brand;

• offer European Star Players and talents opportunities to play at the highest level and to showcase their talent;

• further grow the popularity of Beach Volleyball through a broad international media coverage;

• develop the European Championship Tour into a preferred marketing tool for Global/European Brands;

• secure attractive income both for the athletes and the CEV as its governing body in Europe.

I was involved in the European Championship Tour since its debut 2002 as the Tour Director and as a consultant to GSM for all sporting, marketing and political matters relevant for the promotion, marketing and event management of the Beach Volleyball European Championship Tour. From 2008 to 2010 I was GSM‘s Managing Director Operations.



The World Championships 2001 turned Klagenfurt into the center of the Beach Volleyball world. 102,000 enthusiastic fans stormed the stadiums set in the fantastic surroundings of the Woerthersee in Klagenfurt. More than 200 hours of TV pictures were sent around the world. Numerous side events created the social highlight of the season in the Woerthersee region. From 2002 the yearly beach volleyball tournament in Carinthia is not only a public and media attraction, but is the favorite tournament of the world's best players.

I was involved in the event from 1999 to 2004, acting as FIVB Technical Supervisor (1999, 2000 and 2002) or the tournament's Sport Director (2001, 2003 and 2004).




The players were very surprised since a Beach Volleyball tournament on international level had never taken place in the middle of a city before. But after five days of outstanding Beach Volleyball everybody agreed that the Germany premier on the Schlossplatz was a great success.


After a one year break, the Grand Slam returned to Berlin, but to a different venue as usual. The worlds best Beach Volleyball players met at the Washington Platz in front of the Berlin Main Station. David Klemperer and Eric Koreng made it to the finals. In a dramatic Gold Medal Match with high temperatures and packed tribunes the Germans had to give up unfortunately because of an injury. “That was Hollywood as it’s best”, described David Klemperer after the Finals.

I was involved in the event since 1995 as it‘s Competition Director or National Federation‘s Delegate and 2007/2008 as the Marketing Agency‘s Managing Director Operations.


Already in its second year the Moscow Grand Slam has impressed spectators, player‘s, media and partners with its fantastic atmosphere in a pact stadium. For sure this has to do with the most picturesque city venue - Poklonnaya Gora, where moscovites and guests gather in a laid-back leisure mood.

I was involved in the event since the beginning as it‘s Competition Director and TV Coordinator.


XIX Commonwealth Games

The 2010 Commonwealth Games were held in Delhi, India, from 3 to 14 October 2010. A total of 6,081 athletes from 71 Commonwealth nations and dependencies competed in 21 sports and 272 events. After the Olympic Games, the Commonwealth Games is the second largest multi-sport event in the world and it is held every four years to feature competitions involving elite athletes from members of the Commonwealth of Nations.

NUSSLI, a globally operating provider of temporary event infrastructures, was commissioned by the Organising Committee of the Commonwealth Games with the realization of the overlay services at six venues. I had the pleasure to support NUSSLI in the execution and administration of this exciting project.

World Inline Cup

Founded by Iguana in 1998, the European Inline Cup became the World Inline Cup (WIC) in 2000. In 2002, Iguana resumed all rights of the Tour and is since then applying the successful formula to the world‘s top-tier series.

From 2011 to 2013 I had the pleasure to be the Chief Executive for the World Inline Cup Organization that operates the World Inline Cup. It is marketing and promoting the Official FIRS Roller Marathon Tour as well as supervising the events that are organized by experienced national promoters.


Road Shows - Mobile Marketing

From 2012 to 2015 I worked for mm Promotion, a Dortmund based international provider for mobile marketing solutions, that has a sound reputation in supporting global players of all kind of industries to achieve there communication objectives.

One of the highlights was the production of the „Hermes Fan Tour“. For the first time in history the German Soccer Bundesliga Champion‘s Trophy went on tour to offer fans allover Germany the opportunity to have their personal picture together with the „Meisterschale“ made by a professional photographer and enjoy the event build around it.


Sochi Olympic Games

Since its founding in 1959, Röder has established as one of the world leader in the tent industry and introduced many revolutionary developments in the market. Röder was commissioned by the Organising Committee of the Sochi Olympic Games with the realization of overlay services at the costal and at the mountain cluster.

As a Site Manager, my task was the day-to-day on site running of the construction works to be delivered at the RusSky Gorky Ski Jumping Venue keeping the project within the timescale and budget, and manage delays or problems in close cooperation with the Organising Committee. I also was responsible for the managing of quality control, health and safety checks, the inspection of work carried out, and its documentation.

Ambrosius - Temporary Infrastructure

AMBROSIUS is an internationally oriented exhibition build and interior finish specialist whose objective is to perfectly realise architectural designs. Ambrosius offers more than just standardised construction systems and being a member of the NUSSLI Group offers expertise on a global scale.

From March 2015 I was working as a Senior Project and Key Account Manager for Ambrosius. My main task was to organise the realisation of exhibitions and presentations for the Autostadt. The Autostadt is an automobile theme- and experiential park in Wolfsburg and brings to life the Volkswagen Group’s values: how quality ensures safety, performance and sustainability. April 2016 I was promoted to act as a Project Director and until April 2017 I managed a team of 10+ Project Managers with various projects, i.e.
- Party Rent, Best of Events, Dortmund

- Müller Martini, drupa, Dusseldorf

- Merck – Solar Trees, Darmstadt

- BMW – 100 years anniversary, Munich


Röder - Temporary Infrastructure

The RÖDER Group is an internationally successful specialist for mobile and modular space solutions. With more than 500 dedicated employees at more than 30 locations worldwide, the company’s top quality, technical expertise and exceptional service in temporary and static structures are guaranteed to impress.

From April 2017 to April 2018 I had the opportunity to support RÖDER‘s further development as the Head of Project Management. Amongst the projects we have executed was the installation of more than 20‘000 sqm at the 23rd UN Climate Change Conference in Bonn, Germany.

Please see the YouTube video below for more.


mac - Temporary Infrastructure

mac messe- und ausstellungscenter Service GmbH with headquarters in Langenlonsheim and branch offices in  Frankfurt am Main, Munich, Stuttgart, Vienna and Shanghai has been a reliable partner in successful implementation of trade fair projects for more than 40 years. mac is one of the largest trade fair construction businesses in the industry and from April 2018 to February 2020 I had the chance to serve as a Team Manager in the area of sales and project management.

Some of my favorite projects I was responsible for are the yearly editions of the Texworld in Paris, the FläktGroup booth at ISH in Frankfurt and the Homann Grille Ville at Rock am Ring (Nürburgring).



List of Projects

(Swatch) FIVB World Tour 1995-2016

European Championship 1999 – Mallorca (ESP),Competition Director

European Championship 2000 – Bilbao (ESP),Tournament Director

European Championship 2001 – Jesolo (ITA), Tournament Director

(NESTEA) European Championship Tour 2003-2010 - Tour Director 

2000 Sydney Olympic Games – Team Leader Beach Volleyball Germany, TV On Site Program Coordinator Beach Volleyball ARD/ZDF

2004 Athens Olympic Games – TV On Site Program Coordinator Beach Volleyball ARD/ZDF

2008 Beijing Olympic Games – TV On Site Program Coordinator Beach Volleyball ARD/ZDF

2010 Commonwealth Games in Delhi, India – Project Manager Giant Public Screens/M&E

2011 Extension of Soccer Stadium for Africa Cup of Nations 2011 in Bata, Equatorial Guinea – Project Manager

2011-2013 World Inline Cup – Project Director 

2012-2014 Mobile Marketing Events – Senior Project Manager

2013-2014 Sochi Olympic Games, Röder Site Manager Ski Jumping Venue –
Senior Project Manager

2015-2017 Exhibition and Event Projects – Ambrosius Project Director

2017 Temporary Infrastructure Projects – Röder Head of Project Management

2018-2020 Exhibition and Event Projects – mac Team Manager

2021-2022 Event and Construction Projects – Senior Project Manager

© 2024 Hinnerk Femerling - Imprint

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